12 Oct 2011
dbg and Gondola Group shortlisted for Data Strategy Award
10 Oct 2011
The Serendipitous and Seductive Nature of Data
23 Aug 2011
The dos and don'ts of social media in a crisis
19 Jul 2011
The challenges of gathering and using data across channels
7 Jun 2011
The Importance of Test & Learn
dbg's work with PizzaExpress to deliver customer insight has been shortlisted for a Data Strategy Award in the Travel and Leisure category.
Often when clients are mining their data, they might be looking for a needle in a haystack but they end up finding a farmer's daughter!
dbg's Head of Planning, Neil Johnson, analyses how brands reacted 'socially' to the riots...
In the run up to eConsultancy's annual JUMP event (12 October 2011 at Old Billingsgate in London), which is all about joining up on and offline marketing to get better results, the challenge of gathering and using data across all channels remains a key issue for marketers.
Dbg's Guy Hanson, Director of Interactive Services and a member of the Direct Marketing Association's Email Marketing Council, looks at the importance of Test & Learn ahead of the publication of two new white papers from the DMA's Email Marketing Council this Thursday 15 June 2011...
Data quality often seems like a daunting task. But with a combination of the right processes, supplier and technology in place, it's a challenge that can be tackled. Here are a few tips on what to consider when embarking on a data quality initiative:
With new loyalty schemes recently launched by Monsoon, Superdrug and Holland & Barratt, it seems loyalty schemes are still increasing in popularity. And who can deny the attraction to marketers with the likes of Tesco Clubcard, Boots and Nectar as shining beacons of success to aspire to.
Since the announcement from the EU regarding its amendment to the Privacy and Electronic Communications Directive of 2002, all I'm reading about is cookies, cookies, cookies.
This is commonly used in social media monitoring to determine the attitude of a social media user with respect to a topic or the tone of their posts (blog, Facebook, Twitter YouTube etc).
Various social media monitoring platforms employ different techniques to evaluate sentiment across the web. In general this is achieved using an algorithm that analyses social media content and rates it as positive, negative or neutral in sentiment.
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