Client Case Studies

We've helped a range of clients improve their marketing communcations through the intelligent use of customer data:

Buy As You View (BAYV): Round Optimisation Saves £2million

As BAYV rapidly expanded into new territories it became evident that the collection and sales rounds were not being optimised, and as a direct result profitability was being affected.

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One North East Increase Email Response Rates

ONE wanted to promote autumn holiday offers in North East England to increase enquiries and bookings. They enlisted the expertise of dbg to assist with an innovative campaign which made the the most of their customer data.

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Renault UK Improve Email Performance

Renault UK had been working with a media agency to broadcast their email marketing communications.However they were lacking in email expertise. The email programme was under performing as a result of this; with a low deliverability rate and email designs that did not comply with industry standards.

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Renault UK: Customer Retention

Renault UK wanted to develop a single integrated database to manage customers and prospects through the purchase cycle, improve customer targeting and increase customer retention.

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Renault Trade Partners: Visualising Data for Business Intelligence

Renault UK Trade Programme (RTP UK) had recognised the importance of data to support their marketing efforts and the operational running of the business. They had a need to increase the visibility of their data and reporting upon it.

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RSPB Improve Email Marketing Performance

The Royal Society for the Protection of Birds (RSPB) were seeking an Email Service Provider that could help them resolve email deliverability issues, and also provide industry best practice advice to improve campaign performance.

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The Camden Crawl: Email Address Cleanse

Prior to beginning their email communications the Camden Crawl team wanted to ensure their email subscriber data was in good order to ensure that delivery rates were as high as possible.

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Travelbag: Marketing Database

When Travelbag split from e-Bookers, its former parent company, they needed to transfer their customer data from e-Bookers’ database into their own marketing data hub to ensure communications could continue without interruption.

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Travelbag: Test and Learn Programme

Travelbag wanted to increase both customer engagement and booking enquiries through their marketing communications. By implementing a test and learn programme they increased customer enquiries by 100%.

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