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Casual dining and bars

We work with a number of leading brands within the casual dining and bar industry to increase footfall to establishments and increase the average spend. With a customer centric marketing strategy it is possible to drive sales and gather data that can help define your organisation's future direction. Our services include:

  • Single customer view
  • Email marketing
  • Planning and insight
  • Data cleansing prior to campaigns

We work with brands including; PizzaExpress, Zizzi and Ask restaurants to help them:

  • Drive acquisition programmes - building a single customer view of your customers
  • Maximise repurchase through engagement and loyalty initiatives
  • Create a targeted customer communications plan
  • Understand your sector and market potential

Casual dining - what do consumers think?

Request a copy of our consumer research which looks at consumer attitudes towards dining out, the use of promotional vouchers and spend in restaurants.

 What makes a good communication?

We work with our clients to advise on messaging, design and channel combinations to deliver communications to clients in the most effective way.

Read how PizzaExpress made a service email attractive and enagaging

Read our blog: The key to good online customer service

The past few years have seen the emergence of the voucher or the offer across the sector.  Your offers or voucher strategy can vary from using viral offers to build and establish a customer data pool to targeted individual offers based on behavioural or transactional information.

Whatever your strategy we can help you deliver:

  • Communications strategy based around vouchers and offers
  • Unique code creation mapped to individuals within your database to ensure campaign tracking
  • Campaign web pages hosting vouchers and data capture forms
  • Collaboration with voucher code partners

Our solutions enable you to create, manage and automate multichannel campaigns to drive bookings.

  • Manage customer preferences and broadcast campaigns across the channel mix
  • Using location data from a single customer view, trigger campaigns can boost capacity at certain sites if bookings are low
  • Ensure brand guidelines are adhered to via templates

We work with brands to manage campaigns across social media, email, mobile and direct channels.

What do our clients say?

"dbg are instrumental in optimising the performance our our e-mail channel; through personalisation, analysis and targeting, and dynamic content."

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