Customer Acquisition

Acquiring new customers can be a challenge for organisations but the responsibility of bringing the right customers onboard is an even tougher challenge for marketers. If you want to sharpen up your customer acquisition strategy then dbg can help.

What customers do you want to acquire?

Any customer acquisition strategy should profile the types of customers you are looking to target. Profiling and analysis on your existing customer base will help you to build a picture of the ideal customer and types of customers your business attracts - this intelligence can then be used to find and target similar prospects. 

What channel will drive effect cost per acquisition?

In addition to looking at the profile of customers you want to target, choosing which channels to execute your campaign activity through is also key to the right customer acquisition strategy. Reviewing transactional history and previous campaign results will help you to determine the most effective channels for certain prospect segments; meaning you can employ the most cost effective channel for different groups and drive down the cost per acquisition.

What does your customer acquisition programme look like?

One size does not fit all. An acquisition marketing programme needs to recognise this and tailor activity to different groups to optimise acquisition via campaigns. Depending on the product or service and the group you are sending the message to, your strategy may need to include several communications.