Data Cleansing and Standardisation Services

Cleanse and standardise your data to improve data quality and campaign ROI.

With accurate and verified data you can be confident your marketing campaigns will reach the right person and increase response rates. Whether self service or via our bureau, dbg can cleanse and standardise your data against industry files.

• Standardise data in a consistent format
• Match address data against PAF and insert missing elements
• Verify consumer names against the electoral roll or company name against business data files
• Verify and update email addresses
• Screen for anomalies such as foreign addresses, profanities, celebrity names and PO box

The process

Upload your file - via our online data cleansing solution or a secure FTP for the data bureau

Data standardisation - the data file is first formatted and standardised to provide a consistent data configuration

Data verification - each record is matched and verified against industry files and missing elements are added

Complete & Export - your data file can then be exported and configured for the format required such as tab, delimited, pipe.