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Data Quality Services

Data quality is the foundation of any marketing database or single customer view. Data processing prior to campaign activity will increase response rates and reduce wasted mailing costs.

We offer a range of data quality and cleansing options; self service cleansing and suppression via our online data quality tool, dbg verify; or fully managed data processing requirements via our experienced bureau.

Cleanse, suppress and enhance a wide variety of consumer data such as name, address, email addresses, telephone numbers and preferences, as well as key business data elements. We also have the capacity to enhance your database via data appending.

Key services

dbg data quality solutions

Fast and effective: our online solution can process 100,000 records in just over 5 minutes, for bureau jobs we work to a 24hr SLA.

Intelligent data processing: we've been processing data for over 40 years and are self proclaimed technical data geeks - we love it and we'll look after your data like it was our own.

Industry data files: we're data independent so we can offer you a wide variety of suppression sets - over 330 million records.

Unique best matching: rather than limit yourselves by preselecting your matching type, choosing our unique best match functionality means we'll match to the highest level your data allows - household, individual, DOB.

Configurable:  we can write scripts into the tool so it's configured to meet your needs -and deliver the data you want.

Name and address data, telephone numbers, email addresses - all this data is fluid and constantly changing. Organisations need to update data on a regular basis as data that was accurate when captured may no longer be correct now.

  • 13% of the UK public move home each year
  • £18 million per year is wasted mailing the deceased
  • 18,000 registrations are received for the Telephone Preference Service each day
  • 240 businesses move premises
  • 300,000 people get married each year
  • The average database decays by 14% annually (ONS)

Use our savings calculator

Reduce the cost of inaccurate data

View our sample data audit report 

sample data audit report

Download our guide to suppression files

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