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Email Deliverability

Improve email inbox delivery 

Attention grabbing email creative, a strong offer and a compelling subject line are key elements to a successful email campaign. But unless your customers and prospects actually receive your email then it could well be wasted time and effort.

At dbg email deliverability is our thing and we understand the challenges associated with email broadcasting. We focus on ‘true’ inbox delivery and helping our clients improve their email delivery metrics and avoid falling into spam traps:

Before we broadcast emails on behalf of our clients we put every email through our broadcast preview tool which provides:

  • Campaign previews for all major email clients (Outlook) and ISP’s (Hotmail)
  • User views for both vertical and horizontal preview panes (image on / off etc.)
  • Content validation to identify HTML & spelling errors, and spam triggers
  • Spam filter testing against the world's 10 major filter programs (Top spam engines)
  • Mailbox monitor pre-tests delivery to all major ISPs in every territory worldwide
  • Access to learning and feedback from major ISP’s
  • Content validation testing against over 1,200 commonly used spam identification rules

One of the key benchmarks for determining true inbox deliverability is known as your sender reputation which major ISPs like Hotmail, Yahoo, and Gmail take very seriously. 

Sender Score reputation provides access to data that ISPs and other email receivers can use to determine whether to accept or reject email. 80% of email delivery problems are directly attributable to poor sender reputation. We’ll help you take the right action to improve your reputation.

dbg is the UK’s leading ESP in terms of Return Path certification, with over 50% of first party customers certified. We are well placed to assist clients with the process as we have an in depth knowledge of the strict requirements. The certification, which is the most widely recognised white listing globally, improves programme performance by 20-40%. Other benefits include:

  • Improved email deliverability with major ISPs such as Hotmail and Yahoo
  • Reduced throttling restrictions
  • Automatic image display within HTML

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“dbg have achieved certification for an impressive number of clients, and the resulting uplifts in campaign performance have been eye-catching. They have an excellent knowledge of the process – they understand all of the requirements for how to maximise deliverability and, more importantly, the successful placement of marketing emails into the inbox where consumers will see and action them.”

Richard Gibson, Channel Relationship Manager, Return Path

Return Path

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