Our email cleansing services can remove or flag the following:

Bounce backs

Identify known hard bounces that have been broadcast to in the past six months.

Validated addresses

Email addresses that have been broadcast to and opened in the last six months.

Harvested addresses

Exclude addresses that give ISPs the impression that the list has been compiled by “harvesting”, i.e., spammers who have written programs to gather email addresses
published on web pages and therefore contain high quantities of “sales@“, “info@“, etc.

Duplicates

Ensure that only one version of each email remains.

Invalid domains

Identify invalid domain suffixes.

Suppressions

Include your own suppression files of email addresses
that have unsubscribed from communications.

Profanities

Remove email addresses that contain offensive words

Foreign addresses

Foreign addresses are more likely to generate spamcomplaints, because of reduced relevance. So these can be removed for UK-specific promotions.

Junk addresses

Identify email addresses that contain invalid characters.

Blank address

Identify if no email address is provided.

Invalid service providers

Where possible correct miss typed domains e.g. @hitmail.com to @hotmail.com.

Mail server

Using domain testing you are able to check if there is a mailserver attached and therefore judge how likely it is for your to be delivered.

Extrapolated gender

Based on name rules you can append a gender to records, where there is doubt, for example Leslie, it will classify the gender as 'either'.