Email Marketing Software
dbg ecos provides marketers with leading email marketing software to broadcast sophisticated email campaigns.
Our email marketing software can seamlessly integrate with your systems through standard web services and APIs - so you can capture and feed all email metrics into your CRM application to understand online customer behaviour and improve your email marketing communications.
We operate dbg ecos on a self service or managed basis to enable you to set up and broadcast email campaigns quickly and easily with full campaign management facilities including:
- Split testing
- Social media capabilities
- SMS functionality
- Dynamic content
- Controlled email broadcast sending rates
- Bounce and unsubscribe management
Whether you're looking to send triggered or transactional messages you can also automate email campaigns to be sent based on certain actions, behaviours and time periods. This will enable you to save time and resources.
dbg ecos SMS capability enables you to integrate mobile marketing with your email programs, broadcasting email and SMS campaigns side by side based on preference and response.
Email reporting that goes way beyond the standard delivered/opened/clicked metrics to include specialised reports that deliver real insight, including:
- activity heat maps
- top-domain breakdowns
- sales conversion tracking
- web visitor activity
- comparative analysis across multiple campaigns
- graphical reporting
- comparison reports of several messages
- public reports sharing your results via a secure link
- Create campaigns through detailed analytics to understand customer behaviours and communicate the ‘right message at the right time’.
- Introduce greater relevance using dynamic content to enable the creation of emails containing different content tailoring your message for the recipient.
- dbg is an industry leading advocate of the use of dynamic content, believing that personalisation should embrace the entire email, not just the subject line or salutation. Intelligent use of this capability has seen clients improve their response rates by over 100%.
The ecos list management module allows users to manage multiple lists and databases, user-defined fields, and powerful email campaign management:
- Segment your customer and prospect data based on an unlimited number of database conditions, field values, and any part of a subscriber’s activity on past campaigns.
- Advanced list segmentation, including behavioural based segmentation
- Visual segmentation tool uses simple, visual rules instead of complicated, traditional database queries and formulas
- Use customer segmentation to send a campaign to a combination of subscribers from multiple lists
Our social media functionality allows your email recipients to share your email message on their social media networks.
- Contacts can retweet your message, post the information to facebook and post on other sites using "Share this"
- Track and report the power of combining social media in your email communications by linking to customer sign ups or sales and data fed back into the database against individuals.
