Flirtomatic engages dbg for email and mobile marketing

Following a recent announcement that it has raised $9million in funding enabling it to launch in eight more countries, the world's number one flirting company Flirtomatic is working with marketing service and data company dbg to bring together for the first time data held on its 2.7 million multi-national users and develop fully integrated text message and email marketing campaigns. 

Started in 2005, the Flirtomatic.com online flirting social network site is available to mobile users in Britain, Germany, Australia, Italy and the United States through its partnerships with Vodafone, T-Mobile, Orange, MetroPCS and AT&T.  The service has 2.7 million registered 18 years-plus users and over 1.5 million messages are sent each day.

Georg Herbst, Customer Relations Manager for Flirtomatic, explains: "We are very excited to be working with dbg to take our text message and e-marketing to the next level.  For the first time, we will have the flexibility to stream marketing messages to our users through mobiles as well as email, encouraging them to make more use of the site, including uploading photos, buying virtual gifts and bidding in attention grabbing auctions. 

"We'll also be doing some segmentation of our users, making our messages more targeted and relevant.  As part of a wider marketing mix spend, our forthcoming text and e-marketing campaigns aim to increase the number of messages sent each day by our users by 100 per cent over the coming year."

Guy Hanson, Business Development Director at dbg, adds: "We are delighted to be working with Flirtomatic and to be bringing all its user data together for the first time.  Through our database, analytics and e-marketing services we will be helping them to deliver a series of exciting email and text message marketing campaigns to encourage their users to increase their activity online."

For more information on dbg's email and SMS integration visit our dedicated pages