Marketing Database Solutions

A marketing database is an important asset to have in any marketers' toolkit. With a robust solution in place you can gather detailed customer insight to enable you to deliver more targeted marketing campaigns.

dbg create and deliver scalable marketing database solutions to help you manage the customer journey and drive profitable customer relationships. Our database marketing solutions integrate marketing data from multiple channels including SMS, email, direct marketing, call centre and web.

From there you have the ability to manage, analyse, automate and visualise campaign activity to develop a more customer centric approach and enable multichannel marketing.

Features of our marketing database solutions

• Easy access for users to view, extract and manipulate data directly from a desktop
• Incorporate best practice data quality management processes
• Controlled access depending users' needs and rights
• Integrate with a range of marketing tools to enable you to clean, analyse and enhance customer data
• Easy to use, real time data updates
• Marketing campaign automation based on behaviours and rules

We provide a range of marketing services, tools and applications to enable you to access to your marketing database, conduct real time queries and analysis, execute marketing campaigns and view detailed business intelligence reports.