2 Sep 2010
Guy Hanson appointed Director of Interactive Services at dbg
Guy Hanson has been appointed Director of Interactive Services at dbg as a result of rapid growth within the organisation. Guy had previously been driving new business and will now, in addition, oversee the development of dbg's email broadcast tool (dbg ecos) and client services.
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2 Sep 2010
Neil Johnson joins dbg to enhance insight and planning offering
Marketing services provider, dbg has appointed Neil Johnson as new Head of Planning.
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1 Sep 2010
dbg launch new look email platform
Today, Marketing Services Provider dbg launched the latest version of its email platform, dbg ecos, to bring it in line with recent rebrand.
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31 Aug 2010
Data security: Watch out, Wiki Leaks is about!
Richard Lees, chairman of dbg, argues that the Wiki Leaks scandal in the US highlights the importance of data security.
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26 Aug 2010
Which social network should you back? Guy Hanson features in Technology Weekly
Guy Hanson, business development director for marketing services provider dbg and member of the DMA's email marketing council, analyses recent email campaigns to see which social media networks work best.
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26 Aug 2010
Email Review: Renault, Guy Hanson reviews Renault's enewsletter for Technology Weekly
Have Renault got the va va voom?
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24 Aug 2010
New additions to our email hygiene tool
dbg verify has 2 additional options as part of our email data quality offering - mail servers and extrapolated gender.
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19 Aug 2010
Richard Lees to be data judge at DMA Awards
Richard Lees, Chairman of dbg, has been appointed a data judge for the 2010 DMA Awards. Richard has worked in the industry for over twenty years and his experience spans continents and a wide range of industries.
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16 Aug 2010
Revamped NCOA now in Verify!
The Royal Mail have made changes to NCOA data to increase accuracy and have created two files - NCOA Suppress and NCOA Update. These new files have been integrated into dbg Verify, our data quality solution, meaning we can offer clients total suppression records of over 350million.
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11 Aug 2010
Ben & Jerry's: innovative ice-cream, questionable marketing strategy
Marketing Week: Richard Lees, chairman of dbg, urges marketers to stick with multi-channel marketing.
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29 Jul 2010
Flirtomatic engages dbg for email and mobile marketing
Following a recent announcement that it has raised $9million in funding enabling it to launch in eight more countries, the world's number one flirting company Flirtomatic is working with marketing service and data company dbg to bring together for the first time data held on its 2.7 million multi-national users and develop fully integrated text message and email marketing campaigns.
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28 Jul 2010
Firebox email review by Guy Hanson
Guy Hanson, Business Development Director at dbg and DMA email council member, reviews a recent email from Firebox.
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28 Jul 2010
Return Path announce improved Sender Score
Return Path today announced some new enhancements to their Sender Score. The new and improved changes include:
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27 Jul 2010
Case Study on dbg's rebrand in B2B marketing
Read all about dbg's new look, from concept to execution, in B2B Marketing's case study.
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23 Jul 2010
Email marketing and social media: A match made in heaven
Email marketing and social media have been pitched as more competitive than the England and Germany football teams, seem to now be working in harmony together and with it producing results - a match made in heaven!
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22 Jul 2010
Direct, digital and data: the holy trinity
Widely respected data guru Richard Lees has recently overseen the complete rebranding and consolidation of his company under the dbg banner. Anthony Begley caugth up with the quick witted Chairman to find out more about his journey on data.
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22 Jul 2010
Data quality: Back to basics
To help you avoid data blunders like the one made by O2, we've collated some basic data quality tips for you to follow:
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12 Jul 2010
Marketing Week: Relevant data should drive marketing
Richard Lees, chairman of dbg, argues that marketing should be data driven, and that data should drive relevant campaigns.
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9 Jul 2010
DM Weekly: Junk folder dodging tactics
Guy Hanson, business development director for email service provider Database Group Interactive and member of the DMA Email Marketing Council, analyses his own inbox and comes up with some surprising insights...
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6 Jul 2010
dbg wins Attinger Jack Interactive deal
dbg wins attinger jack interactive's five million names data management contract, creating the UK's largest bank of quality lead names.
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1 Jul 2010
Positive comments on the new dbg brand at customer launch event!
Tuesday saw dbg reveal the new brand to customers at their annual event Tuesday 29th June.
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30 Jun 2010
New brand and website
Reflecting the seismic shift the huge rise of e-marketing and digital data has produced, data company Database Group (DbG) and email service provider Database Group Interactive (DbGi) have re-launched under one brand, dbg.
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27 Apr 2010
Email software: Social media and SMS functionality added
We've recently added 3 new exciting pieces on functionality to our ecos TM email software.
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26 Feb 2010
It's full seed ahead for dbg and Return Path
Working with its email deliverability partner Return Path, email service provider dbg now has full visibility into the delivery performance of email marketing campaigns sent on behalf of its clients.
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27 Jan 2010
Renault UK drives forward with dbg
Following a three-year contract renewal starting this month (January 2010), email service provider dbg is now working with Renault UK on a new eCRM programme.
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14 Dec 2009
dbg & Designroom help Football Association win back supporters
Cheers for England were louder this autumn following the Football Association's email marketing campaign targeting lapsed members, run by dbg.
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13 Nov 2009
The Balvenie raises a glass to perfectly crafted email programme
Hand crafted niche single malt Scotch whisky distillery The Balvenie has achieved record-breaking email open and click-through rates on their unique e-relationship marketing programme since it began working with leading email service provider dbg six months ago.
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27 Jul 2009
moneyextra.com TREBLE email click-through rate
Open rates on Moneyextra.com's email newsletter increased by 18% and click-throughs by 200% following the appointment of dbg in April. And dbg is now managing Moneyextra.com's broadcasts for the next two years.
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21 Jul 2009
Renault applies best practice to drive up email response by 30%
Click-throughs generated from Renault UK's monthly email newsletter to customers have increased by 30% since the car company engaged the support of email service provider dbg in January. And, following an initial trial, dbg now manages all Renault UK's e-newsletter data management.
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