News

03 Feb 2012:
Twitter rolls out enhanced brand pages in UK
UK firms which run multi channel marketing campaigns can now test out Twitter's enhanced brand pages for the first time. On February 1st, Twitter set these pages live for the first time in the UK, with leading brands such as Asda, Sky and Cadbury signing up for the service. Similarly to the ... more

03 Feb 2012:
Segmentation 'key' to email marketing success
Firms running email marketing campaigns have been urged to re-evaluate when and where they send messages to as companies crack down on work email access outside of office hours. A recent article on mobile phone news site Mobiledia revealed that an increasing number of businesses are cutting back on after-hours communication, ... more

03 Feb 2012:
Email marketers urged to provide 'value' in their messages
UK companies which run email marketing campaigns should provide value in the body of the messages they send to subscribers, according to an industry expert. Keith Griffis, a social media and internet marketing consultant, claimed that the main reason consumers sign up for email newsletters is to learn more about products ... more

02 Feb 2012:
Mobile marketing campaigns as study shows smartphone influence on shoppers
More firms could be set to launch mobile marketing campaigns after a new study highlighted the influence smartphones have on consumer's shopping habits. The Internet Advertising Bureau (IAB) has published the results of a new survey which shows that 44 per cent of Brits use their mobiles to research products they ... more

02 Feb 2012:
UK firms plan to boost digital marketing budgets in 2012
Over two-thirds of UK firms plan to boost the amount they spend on digital marketing in 2012, according to a new report. Market research firm Econsultancy has published the results of a survey which shows that 68 per cent of companies expect to increase the amount they spend on online marketing ... more

02 Feb 2012:
Marketers need to focus on social media to boost sales
Multi channel marketing firms should focus on their social media campaigns in a bid to boost sales, it has been claimed. Graham Jones, internet psychologist, expressed his belief that, as shopping is a social experience with consumers more likely to buy more in a group than when they shop alone, online ... more

01 Feb 2012:
Multi channel marketing firms to launch more apps in 2012
More multi channel marketing firms are to interact with consumers through apps in 2012, according to a leading research firm. Dan Shey, enterprise practice director at ABI Research, expressed his belief that companies will look to reach customers on the move this year through mobile advertising campaigns. He said: "Expect more businesses ... more

01 Feb 2012:
Small firms to turn to online marketing to attract more customers
Small firms should embrace online marketing campaigns in order to attract more customers to their brand, according to an industry expert. Philip Calvert, social media commentator and founder of the world's first professional networking website for independent financial advisors ifalife.com, urged small businesses to get across their essence in their online ... more