Call 0844 8701285

Request Callback

Location

Your Sector

Retail Solutions

The retail market is incredibly competitive and multichannel consumers present a challenge for retailers who want to meet their needs. Consumers want to start a purchase on one channel and complete the transaction on another - meaning the customer journey and the data associated is complex and requires a single customer view.

dbg offer an combination of best of class email technology, strategic thinking and innovative use of customer data to help clients drive revenue through existing customers and targeted acquisition programmes:

  • Single Customer View: Bring together data from multiple sources including; store, e-commerce, web, phone and marketing responses to achieve a holistic view of each customer
  • Campaign management: Automate marketing campaigns across a range of channels including email, SMS, direct mail, MMS, call centre and web from a single platform
  • Email marketing: Develop automated lifecycle and cart abandonment emails to drive revenue and engagement
  • Data quality: Ensure your customer details are up to date to maximise campaign ROI and response rates
  • Planning and insight: Analyse customers behaviour, purchasing patterns and value to develop targeted acquisition and retention campaigns

Find out more about the work we're doing with Gant and Liberty.

Good loyalty propositions are those that influence consumers to change their behaviour. They can involve either strong financial rewards or alternatively strong recognition drivers; ideally a bit of both. The ultimate goal is one of retention, increased customer engagement and brand commitment.  

We work with organisations to assess what their loyalty function is trying to achieve, and use this information to devise the right infrastructure for the programme. Components typically include:

  • Flexible and configurable points engine
  • Reward management and redemption
  • Multichannel integration
  • Marketing database and automated campaign suite
  • Robust and configurable reporting module

When considering the best location for new retail stores it's critical to minimise risk and identify market potential to meet your growth aspirations. Our store location and planning services utilise data intelligence, combined with in-depth research, to take the guesswork out of determining where to develop new stores.

Our approach:

  • Customer profiling: Profile your existing customer base against geo-demographic classifications
  • Catchment analysis: Map catchment areas for locations containing populations with similar characteristics to your existing customer base
  • Influence analysis: Carry out area and influence analysis to establish key drivers for each store's set of customers
  • Competitor analysis: Identify main competitor locations
  • Key store performance drivers: Analysis to identify likely turnover and profitability for locations

A key challenge for retailers is making sense of all the customer information they have at their disposal. Our analysts can help utilise your customer data to develop a better understanding of your customer's behaviour and shopping habits. Through market-leading tools and techniques we can unlock actionable insights that increase profits.  

  • Increase the frequency and lifetime value of your customers purchases through well-targeted campaigns
  • Develop RFV (Recency, Frequency, Value) segmentation models to profile your shoppers and develop programmes to reward your most valuable segments
  • Use basket analysis to model the items that are most likely to appear in a basket together to inform up-sell and promotional campaigns
  • Align your customer marketing spend with potential retail value at an individual level
  • Communicate with your customer through their most responsive channel
  • Identify the characteristics of your ‘best' customers and find ‘look a likes'

Retail Customers

We work with a variety of organisations across the retail sector covering luxury goods, clothing and fashion and department stores.

"We were looking for a partner, not just a technology provider; a company with expertise in best practice, a solid data background and the same love and understanding of our brand that we have ourselves."

Liberty_logo 

Liberty of London

 "The e-commerce and store transaction analysis that dbg is undertaking for us is helping us to build a full picture of our customers' multichannel behaviour to inform our future marketing decisions."

Gant

Gant 

Request a Callback

Privacy Policy    Sitemap
© 2012 dbg. All rights reserved.
dbg is a trading name of The Database Group Limited (Co. No. 2107035), Database Group Interactive Limited (Co. No. 05223833), and Database Group Investments Limited (Co. No. 4238272). Web design by Cityswift.