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Return Path announce improved Sender Score

Return Path today announced some new enhancements to their Sender Score. The new and improved changes include:

  • Scores for more IPs: An increased IP coverage by 46%
  • Faster processing for more stable scores: Access to a Sender Score every day it is updated.
  • More data for greater accuracy: Addition of new data sources to provide a more accurate reflection of sender reputation
  • Weighted reputation variables: The weight of reputation variables have been tweaked to accurately reflect the measure's impact on deliverability and overall reputation


To read the full article visit http://www.returnpath.net/blog/2010/07/a-new-and-improved-sender-scor-1.php

Find out how dbg can help you improve your email deliverabilty and Sender Score with Return Path certification.

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