Sectors we work in
One size doesn't fit all - We recognise that needs differ from business to business. Whether you're in travel and need to increase holiday enquiries and trigger lifecycle campaigns, or you're in retail and want to develop a powerful loyalty program - we'll help you optimise your marketing communications through effective use of data.
Over the years we worked with some leading brands in a wide range of industries including travel, automotive, retail, leisure and finance.
Automotive
Knowing when customers are likely to repurchase and developing strategic dealer campaigns will ensure your communications hit the right customers and prospects at the right time. We have extensive experience of delivering intelligent integrated marketing solutions for the automotive industry.
- Build a single view of customer and prospects across all dealerships and channels
- Develop an analytical framework to understand past, present and future behaviour
- Clean and validate data to ensure effective targeting and reduce wastage on high cost brochures
- Send triggered email campaigns to move people along the buying cycle - such as "Book a test drive" after a brochure has been sent out
For more information about our automotive solutions email us.
Travel & tourism
The highly competitive nature means consumers expect more from the travel industry. Effective marketing communications will make you stand out from the crowd and a single customer view can help you deliver quality service to your clients - a key differentiator in today's market. Your challenge might be communicating the latest holiday offer or consolidating customer data from call centre, web and outlets but we'll ensure you're using data to drive an effective marketing communications strategy.
- Consolidate customer data to build a single customer view
- Develop a true integrated marketing solution - across email, mobile, web, direct mail, social media
- Profile customer holiday and travel preferences to inform more effective marketing
- Send triggered, automated campaigns in real time based on behaviour
- Clean, validate and suppress customer data so that you comply with travel laws regarding accurate passenger details
For more information about our travel solutions email us.
Retail
We understand the fast paced nature of the retail industry. We work the likes of Gant, Swarovksi and Ted Baker to make more of their customer data. Whether you're objective is to build a full multichannel solution to engage customers, or want to use intelligence to drive triggered email campaigns, we'll develop a solution that's right for you.
- Integrate data from a range of sources including online, in store and call centre
- Use analytical techniques to understand customers and develop segmentation models
- Trigger lifecycle campaigns to send customers relevant offers at the right time
- Use location planning to identify where to open your next retail outlet
- Clean, validate and suppress customer data
For more information about our retail solutions email us.
Leisure
From holiday parks to restaurant chains we've worked with some leading companies in the leisure sector to deliver anything from sophisticated email campaigns to multichannel single customer view databases. If you're looking to increase acquisition, retention or customer value we offer data driven solutions that will improve performance.
- Bring together data from disparate sources into single customer view
- Understand your most profitable and valuable customers to inform marketing strategy and loyalty programs
- Map buying cycles and trigger campaigns to increase frequency of purchase and reactivation programmes
For more information about our leisure solutions email us.
Financial services
Direct marketing plays a major role in marketing communications for financial institutions. The range of services available to customers provide a great opportunity for cross sell marketing, but also opportunities for errors in customer service due to poor data. Financial services organisations are also under pressure to comply with a multitude of compliance regulations regarding use, storage and quality of data. We work with clients to build a data platform that provides insight on customer modelling and accurate data for compliance with regulations.
- Single customer view: accurate, up to date customer records to comply with FSCS and other regulations
- Analyse data to improve understanding of customers and predict next best product
- Integrate data across all channels including call centres, websites and in branches
For more information about our solutions for financial services email us.