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Travel Solutions

The competitive nature of the travel industry means consumers have high expectations. Greater price transparency, increased competition and emerging new channels represent a challenge for travel marketers trying to make their brand stand out.

We combine leading technology, intelligent ideas and sophisticated use of customer data to help our travel clients deliver multichannel marketing - that drives increased ROI and improved customer service.

  • Consolidate multi-brand and multichannel customer data into a single customer view
  • Manage the customer lifecycle - across email, mobile, call centre and direct mail
  • Analyse customer behaviour  to develop targeted propositions
  • Send triggered, automated campaigns in real time

Many travel organisations have multiple channels and multiple brands for customers; online or at a destination, through television or on the phone, in-store or at events. This presents a wide variety of customer data that is being collected.

Bringing data together into a single customer view helps you to build a clearer picture of your customers, their behaviour and information on products they have purchased from you. With this information stored in one place not only will your marketing communications be more informed, but you will also be equipped to deliver a more personalised service to your customers.

Benefits of a single customer view

  • Increased visibility of customer behaviour to inform marketing
  • Increased bookings through targeted up-sell campaign activity
  • Improved customer service and subsequent customer re-bookings
  • Increased efficiency and reduced resources needed through data consolidation

 Read how Travelbag made efficiencies with a new marketing database.

An event triggered lifecycle programme is a highly effective approach to reach out to your customers at a time when they are most receptive. From initial sign-up through to feedback after a booking, we work with leading travel brands to build effective communications that move customers through the purchase cycle. These messages might be a mix of operational and marketing communications:

  • Welcome emails or direct mail packs
  • Booking confirmation
  • Up-sell and cross-sell emails
  • Holiday and booking reminders
  • Feedback and customer communications
  • Birthday and anniversary emails
  • Newsletters
  • Future offers/rebooking deals

We achieve this though our intelligent campaign management solutions which enable you to manage and execute email marketing, SMS and direct mail campaigns side by side.

Developing a thorough understanding of your holiday bookers and travel passengers is crucial to devise relevant and timely contact strategies. Our analysts look at a range of variables such as; booking history, transactional data, campaign responses, geo-demographic data and preference information to develop propositions that appeal to your target audience.

  • Use RFV segmentation to develop tailored offers to reward your most valuable customers
  • Develop more targeted travel marketing campaigns and identify cross-sell and up-sell opportunities (e.g. car hire, tours, activities, room or flight upgrades, new destinations)
  • Use mapping and drive time analysis to see how far your customers travel to reach their preferred departure points
  • Drive profitable customer acquisition through profiling existing customers to identify look-a-likes and identify the best ways to reach them
  • Use location analysis and market intelligence to inform decisions on future branch locations

 

 

What do our customers say?

"The results from carrying out a relatively simple test and learn programme have been fantastic."

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