Your Sector
One size doesn't fit all - We recognise that needs differ from business to business and across different markets. Whether you're in travel and need to increase holiday enquiries and trigger lifecycle campaigns, or you're in retail and want to develop a powerful loyalty program - we'll help you optimise your marketing communications through effective use of data.
Over the years we worked with some leading brands in a wide range of industries including travel, automotive, retail, casual dining and financial services.
Casual Dining and Bars
We've worked with leading brands in the casual dining sector to deliver anything from sophisticated email campaigns to multichannel single customer view databases. If you're looking to increase acquisition, retention or customer value we offer data driven solutions that will improve performance.
- Bring together data from disparate sources into single customer view
- Understand your most profitable and valuable customers to inform marketing strategy and loyalty programs
- Map buying cycles and trigger campaigns to increase frequency of purchase and reactivation programmes
Find out more about our solutions for the casual dining and bar sector.
Travel
The highly competitive nature means consumers expect more from the travel industry. Effective marketing communications will make you stand out from the crowd and a single customer view can help you deliver quality service to your clients - a key differentiator in today's market. Your challenge might be communicating the latest holiday offer or consolidating customer data from call centre, web and outlets but we'll ensure you're using data to drive an effective marketing communications strategy.
- Consolidate customer data to build a single customer view
- Develop a true integrated marketing solution - across email, mobile, web, direct mail, social media
- Profile customer holiday and travel preferences to inform more effective marketing
- Send triggered, automated campaigns in real time based on behaviour
- Clean, validate and suppress customer data so that you comply with travel laws regarding accurate passenger details
Learn more about our travel solutions.
Retail
We understand the fast paced nature of the retail industry. We work the likes of Gant, Swarovksi and Ted Baker to make more of their customer data. Whether you're objective is to build a full multichannel solution to engage customers, or want to use intelligence to drive triggered email campaigns, we'll develop a solution that's right for you.
- Integrate data from a range of sources including online, in store and call centre
- Use analytical techniques to understand customers and develop segmentation models
- Trigger lifecycle campaigns to send customers relevant offers at the right time
- Use location planning to identify where to open your next retail outlet
- Clean, validate and suppress customer data
Find out more about our retail solutions.
